Gfk America and Simon Anholt made, for the first time this year, “Nation Brands Index” ranking, with Germany, followed by France and UK, occupying the 1st places.
Top 10 of the strongest country brands includes Germany, France, UK, Canada, Japan, Italy, US, Switzerland, Australia and Sweden. Next on the list, filling up top 20, are Spain, Netherlands, Norway and Austria, Denmark, Scotland, New Zeeland, Finland, Ireland and Belgium.
From culture’s point of view, strongest brands are France, Italy and UK, while the most popular are Canada, Australia and Italy.
Japan is leader in the biggest exports ranking, followed by US and Germany while, touristic, the strongest are Italy, France and Spain.