Kinder Maxi King communicates indoor through Sugar Media

Advertising, Marketing, Media, OOH / DOOH

Kinder Maxi King, a new product launched on the market by Ferrero Romania, uses for its newest indoor promotion campaign the services of Sugar Media.

The concept for this campaign was realized by Ferrero Romania’s marketing department and the advertising agency Brandfest. The campaign uses a spectacular execution, with placing of a huge Kinder Maxi King on the rotating totems owned by Sugar Media.

Kinder Maxi King is a product newly launched on the Romanian market and completes the range of Kinder deserts. The campaign is declined on TV, sampling and activities with prizes in stores.

The campaign runs from October 1st to October 31st, in locations in Bucharest and the country, in commercial galleries and the main hypermarkets in Romania.

Sugar Media is a specialized campaign in offering creative media solution, with applicability in indoor advertising, on national scale, in mall commercial centres, hypermarkets, commercial galleries and cinemas.

Among the classical advertising solutions, in these locations can be placed different advertising supports that are exclusively part of Sugar Media’s portfolio and that costed until now Euro 265,000.

The turnover realized in the last years by Sugar Media varied between Euro 865,000 and Euro 1,2M.