Regifting or how do you get rid of unwanted presents

According to sources, Marketing

A very nice idea of UPS.

UPS made a campaign that centers on the “regifting” concept – launched in one episode of Seinfeld and that means that you dont’t throw a gift that you don’t like but you received it from family or friends. Nope, you send it further, maybe someone will eventually like it. UPS made a special site for Regifting and realized also a tutorial about how this works. Watch it:

[youtube=http://www.youtube.com/watch?v=xCPRA-Iw9_w&eurl=http://tonomat.wordpress.com/]