The Practice, Romanian partner of Publicis Consultants | Worldwide (Publicis Groupe), won a Gold Sabre for best campaign in Eastern Europe with Gusto campaign.
Gusto was also one of the campaigns that helped The Practice win, last year, the trophy “Romanian PR Agency of the Year” at Romanian PR Award.
The “Optimism” campaign was launched by Gusto, Publicis România and The Practice.
PR campaign for Gusto started with a mysterious appeareance of three smileys in the fields near Băicoi. For a week, the ddrawings were a subject of discution in press and on blogs, without any link being made between the Gusto factory in the city and the smileys on the field.
The Practice’s team that worked on Gusto campaign included Oana Bulexa – Consumer Practice Director, Floriana Cristea – PR Executive, Andrei Bălan, – Strategic Planning Director and Gabriela Lungu – Managing Partner.