Zertificat+ launch campaign, signed by McCann Romania

Creativity, Marketing

McCann Erickson Romania signed the launch campaign for Zertifikat+, innovative brand of super premium paint in portfolio of Köber.

The campaign is running starting May 20th and will end in September, includes 2 TV spots and a radio ad.

The teams that worked on the campaign are from McCann/Creative Services and Universal McCann, parte of McCann World Group Romania.

McCann/Creative Services team is made of Gabriela Alexandrescu – Group Account Director, Eugen Soineanu – Account Executive, Raluca Iacob – Strategic Planner, Alexandru Aron – Senior Copywriter, Andrei Daneluc – Copywriter, Ana Romila – Art Director, Adrian Radu – A/V Producer. From Universal McCann, involved in the campaign were Victor Croitoru – Media Planning Director and Anca Tanasescu – Account Director.

Kober’s team consisted of Monica Apetroaei – Director Marketing and Marius Dabija – Analist Marketing.

In McCann Erickson Romania’s portfolio there are companies such as The Coca-Cola Company, Nestlé, Vodafone, L’Oréal, GM-Opel, MasterCard Europe or Tnuva.

Part of McCann WorldGroup Romania are the following agencies McCann Erickson, Momentum, Universal McCann, McCann PR and MRM Worldwide.

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