Rogalski Grigoriu PR won Gold Sabre with Money School, client BCR

Creativity, PR

Rogalski Grigoriu PR
won a Gold Sabre for Money School, project realized for Romanian Commercial Bank and designated as “the best financial education campaign in Europe”

The same project won “best online campaign” during Business Review Awards and “Mr RON” title, awarded by Saptamana Financiara, a Romanian business publication.

According to Daniel Pana, Executive Director Marketing BCR, the Sabre award won by Money School represents an important international recognition for the program.

The project was initiated by Rogalski Grigoriu PR and was run together with Media Café (strategy and online creation), Mediaedge:cia (media strategy), Tempo Advertising (ATL creation), BT Events (BTL), business newspapers such as Financiarul and Saptamana Financiara. The success of the program was assured also by online Romanian personalities such as Simona Tache, Vali Petcu, Cristian Manafu, Alex Mihaileanu and Cristian Orgonas.

The program Money School started in October 2009 and its promotion campaign included PR on traditional and online channels, innovative media formats and interactive communication.

The award won by Rogalski Grigoriu PR adds to agency’s portfolio, that includes several  awards, including Sabre EMEA  trophies and the Golden World Award, awarded by International Public Relations Association.

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