DraftFCB sponsors future global talent at Roger Hatchuel Academy

Creativity, Marketing

DraftFCB is sponsoring the 2010 Roger Hatchuel Academy during the 57th Annual Cannes Lions International Advertising Festival in France.

Established in 2003 by the Festival’s former chairman – and subsequently named in his honour – the Roger Hatchuel Academy serves as an industry forum where a select group of young hopefuls from around the world can interact, view the most inspiring international advertising work, and gain valuable insights from knowledgeable industry leaders to help in their future professional pursuits.

Each year, a group of advertising/communications/marketing-minded students (ages 18-23) from 30 countries are selected by Festival Representatives, in partnership with a designated school, university or foundation. Under the guidance of the Academy’s Dean, Richard Boyko, Director and Professor of VCU Brandcenter, and accompanied throughout the week by the Academy’s tutor, Clive Challis, Head of the Advertising Course at Central Saint Martins in London, the invited students follow an intensive schedule of activities, which include learning about industry trends; attending daily training sessions, discussions, tutorials, and Festival activities; and the exclusive opportunity to hear from the Academy’s industry-savvy guest speakers.

This is a fantastic experience and an exceptional opportunity for the Academy students which will have an immense impact on their future. We are delighted to partner with Draftfcb, which like Cannes Lions, recognises the importance of investing and nurturing the industry’s next generation.

Philip Thomas

Festival CEO

The 57th Cannes Lions International Advertising Festival takes place from June 20th to June 26th in Cannes (France).