Scala JWT Romania made the latest campaign for Floriol, oil brand in portfolio of Bunge Romania & Bulgaria. The press campaign announces the launch of the 2 liter packaging for this cooking oil and has as target the specialised publications.
Bunge Romania’s team for this project included Simona Hancu- Senior Brand Manager Romania & Bulgaria and Florin Ciobota – Junior Brand Manager.
From Scala JWT Romania, the team that realized the campaign included Felicia Stoica – Copywriter, Gabriel Avram – Art Director, Ruxandra Mirea – Client Service, Ilinca Dumitrescu – A/V Producer, Mihai Gheorghe – DTP and Ciprian Tantareanu – Photographer.
The media part of the campaign was handled by Zenith Media Romania, through Alina Cirlan – Senior Communications Planner, Mihaela Cojocaru – Communications Planner and Dorina Ene – Media Buyer.
Scala JWT Romania started its activity in 1996 and is partof the global network JWT, one of the biggest advertising agencies in the world. JWT was the 1st multinational agency in Romania – in 1932 – and is part of.
In Scala JWT Romania’s portfolio includes companies such as Vodafone, Bayer, Johnson &Johnson, Kraft Foods, Mazda, Bunge, Nestle, Nokia and others.