Publicis won Stejar beer’s (Ursus) advertising account

Publicis is the advertising agency chosen by URSUS Breweries to handle the ad account for Stejar beer brand, after a pitch organized to define brand’s communication strategy.

Publicis won the pitch because the agency presented a proposal with a strong creative message in line with brand’s philosophy.

Ursus Breweries, a subsidiary of SABMiller plc, is one of the biggest beer producers in Romania and has in portfolio brands such as Ursus, Timisoreana, Ciucas, Azuga, Stejar, Redd’s, Peroni Nastro Azzurro, Pilsner Urquell and Miller.