Visa runs “Click For A Cause” campaign to give needy children free books


Visa Inc. is sponsoring a campaign for Children International, "Click for a Cause", that has as an objective to give new books to impoverished children around the world.

"Click for a Cause" campaign enables internet users to simply click a button to trigger a $1 donation from Visa to purchase a gift that can truly benefit children living in poverty — books.

Through the campaign, Visa will provide Children International up to $50,000 to buy books and send them to nearly 100 libraries serving children in 11 countries around the world.

Visa hopes the campaign will also raise awareness for the issue of basic literacy.