Nielsen: Nordic Consumers are Confident and Ready to Spend


Consumers from Norway, Sweden and Finland are ready to spend, while the danish ones are more reluctant than six months ago. Although they have concerns about economy and job security, Nordic consumers are more optimistic than the rest of Europe in matters of personal finances and willingness to spend.

This finding is part of The Nielsen Global Consumer Confidence Survey, conducted between March 8th – March 26th among more than 27,000 consumers in 55 markets from Europe, Asia Pacific, North America, Latin America and the Middle East.

On a European average, the major concerns are the economy (23%) followed by job security (21%) and health (20%).

Consumers in the Nordics have not changed their spending habits to the same extent as the rest of Europe. On a European average, 63% said that they have changed their spending habits compared to one year ago.