Replay for Gatorade, 2 Grand Prix – Promo&Activation Lion and PR Lion

Advertising, Cannes Lions, Marketing, PR

TBWACHIATDAY USA, with assistance from Paragon Marketing Group and Fleishman-Hillard, won 2 Grand Prix at Promo & Activation Lions and PR Lions, with “Replay” for Gatorade.

The number of entries at Promo & Activation – 1,595 entries – increased by 43% increase versus last year, 150 were shortlisted and 55 selected as winners by the international jury led by Tina Manikas, Global Retail & Promotions Officer of Draftfcb.

Along with the Grand Prix, a further 8 Gold, 20 Silver and 26 Bronze Lions were also awarded during the ceremony.

At PR Lions, this year there were 571 entries, up 32% compared to last year. Due to the high increase in entries, the jury decided that it was necessary to award Gold and Silver Lions, rather than only PR Lions, which is normal for a new category.

The PR jury, chaired by Paul Taaffe, Global Chairman and CEO of Hill & Knowlton, awarded 11 Gold Lions and 32 Silver Lions from an initial shortlist of 87.

On the other hand, Direct Lions category attracted 1,441 entries from which 164 went on to make the shortlist of which 19 Gold, 24 Silver and 31 Bronze Lions were awarded.

Special Group Auckland in New Zealand won the Grand Prix for their entry “Orcon + Iggy Pop” for Orcon Broadband.

The Direct Agency of the Year award was won by Abbott Mead Vickers BBDO, London (UK).

The 57th Annual Cannes Lions International Advertising Festival, the largest and most coveted awards in the industry’s calendar is currently taking place in France, attended by 8,000 industry peers.