Ogilvy Praga, Ogilvy Bucharest and Free Communication Bucharest are working together for the launching campaign of a new Sanofi Avensis product, Ibalgin Rapid. The campaign will have a rate card media budget of over Euro 1M.
The campaign will support the launch of the product and will run under the slogan “The force that defeats the pain twice faster”. It will include TV, print and marketing actions in pharmacies and will run for almost half of year, from June to October. The campaign will also include PR activities.