At Film, the jury, chaired by Mark Tutssel, Global Chief Creative Officer of Leo Burnett Worldwide, had to choose from 3,191 entries. The jurors shortlisted 362 entries of which 14 were awarded Gold, 24 Silver and 61 Bronze Lions.
The Film Grand Prix was awarded to Wieden + Kennedy Portland, USA, for their Old Spice ad “The Man Your Man Could Smell Like”.
At the 1st edition, Film Craft Lions category received 1,110 entries. The jury shortlisted 96 entries and awarded 11 Gold, 21 Silver and nine Bronze Lions. RSA Films, London were presented with the first ever Film Craft Grand Prix for their Philips Cinema TV entry “The Gift”.
Bob Greenberg, Chairman, CEO & Global Chief Creative Officer of R/GA, has been presiding over the Titanium and Integrated jury who voted on 396 entries to reach a shortlist of 26, of which three Gold, four Silver and six Bronze Integrated Lions were awarded and one Titanium Lion given. The Integrated Grand Prix went to Wieden + Kennedy, Portland’s,”‘Livestrong” for the Nike Livestrong Foundation, and Crispin Porter + Bogusky, Boulder, accepted the Grand Prix award for Best Buy’s “Twelpforce”, in the prestigious Titanium Lions category.
The Titanium & Integrated Jury was also responsible for awarding the inaugural Grand Prix for Good. From 32 entriesm, the jurors selected Abbott Mead Vickers BBDO, London, with the anti-knife campaign for the Metropolitan Police “Choose a Different Ending”.
AlmapBBDO, São Paulo, Brazil took the Agency of the Year award, while “Independent Agency of the Year” was selected Jung Von Matt, Hamburg. Runners up were Wieden + Kennedy, Portland in second place and Forsman & Bodenfors, Gothenburg, Sweden, in third.
The Network of the Year award was presented to BBDO. DDB came in second place followed by Y&R in third.