Starting June, Mediaedge:cia Romania launches a media communication campaign for Bilbor mineral water brand, developing integrated communication projects. The agency offers a complete and complex range of services for media communication and implementation to monetize the media investment, to build notoriety and to increase Bilbor’s sales performances.
The media launch for Bilbor started with a teasing campaign that ran for two weeks. The special project included sponsorships at Realitatea TV, for Meteo programs, and on Antena 1, during the show “Neata cu Razvan&Dani” (Mornin’ with Razvan&Dani), and inside the Meteo program, hosted by Daniela Crudu.
The campaign runs in Romania, at national level, during three months. The media mix of the campaign includes TV – a 30 seconds spot that runs on 19 TV channels -, print and OOH.