Saatchi & Saatchi Bucharest made a pro-bono communication campaignfor United Way Foundation. The creative team was inspired bu the idea that amounts of money apparently insignificant that people donate can represent a improvement for people that are in difficult situations.
The campaign includes a TV spot, a leaflet and a poster that illustrates people United Way is supporting through its projects.
For more than 5 years, Saatchi & Saatchi Bucharest offers not only money, but also pro-bono services for United Way Romania Foundation.
The team that worked for the campaign includes Florian Langa – Copywriter, Ovidiu Hodorogea – Art-Director, Cristina Popescu – Client Service Manager, Vitalie Brega – Producer, Ciprian Florea – Director, Lulu de Hillerin – DOP.