Former TV star, replaced by singer, in Garnier Romania’s ads

Creativity, Marketing

Garnier Romania finished its relation with the former TV star Andreea Marin Banica, that was brand’s ambassador in Romania, and replaced her with the Romanian singer Andra, according to

One of the new TV spots for Garnier, signed by Publicis Romania, will run on TV in all Eastern Europe and is part of a new campaign for the company.

According to a press release from Publicis Romania, published on IqAds, the concept for the new campaign was developing starting from the new brands’ ambassador, Andra.

Publicis Romania’s team for this project included Alexandra Darvariu – Account Director, Razvan Capanescu – Creative Director, Otilia Coman – Copywriter, Irina Stoleru – Art Director, Corina Bratu – Account Executive. From Garnier,in the campaign were involved Jean-Francois Mignot – Division General Manager, Gabriela Badea – Director de Marketing Garnier – Maybelline, Sanda Mosanu – Brand Manager Hair Color and Alexandru Nicolaica – Brand Manager Skin Care.