The main advertising professionals in Brazil were invited to publish their beliefs and manifestos in a book that will be called “Acredite” (Believe) and will be launched on the Brazilian market before the end of the year, according to an online press release.
For the book, advertising professionals were invited to answer a single question – “What do you believe in?” – in order to encourage them to express themselves in a wide variety of formats: images, text, engravings, photos and drawings.
The book’s objective is to put together a historic record about Brazilian advertising in the form of a statement of beliefs, values and visions of the professionals who represent this world-renowned and award-winning industry.
The project, approved by the Brazilian Federal Ministry of Culture, is an initiative of ArteEnsaio, sponsored by Universal Channel and benefiting of the support from many other companies.
As the production of the book is expected to be concluded within five months, all its stages can be followed on the acredite.tv.br website.