UPDATED: Publicis Romania launched Bilbor, the new mineral water brand from URBB

Creativity, Marketing

(adds information about The Bilbor brand – Logo, bottle and label design – creators)

After a pitch organized by Bilbor Mineral Water, part of United Romanian Breweries Bereprod (URBB), Publicis won the account and will handle the launch of the brand on the Romanian market.

The communication strategy developed by Publicis was focused on positioning the mineral water through positioning its origin area.

The launch campaign started on June 25th and will run on national level, mixing TV with OOH and press.

Publicis Romania’s team involved in developing the campaign was formed of Razvan Capanescu – Creative Director, Dragos Ometita – Art Director, Cezar Panait – Copywriter, Camelia Efrimov – A/V Producer Manager, Liviu Efrimov – A/V Producer, Catalin Albu – Group Account Director, Kati Szasz – Account Manager and Victor Maier – Junior Account Executive. From Bilbor Mineral Water, in the campaign were involved Doron Zilberstein – Marketing VP, Elena Maracine – Senior Brand Manager and Cristina Hamilton – Brand Manager.

For this campaign, as written before, the media is handled by Mediaedge:cia.

In what concerns theBilbor brand, logo,bottle and label design, the agency that handled the process was Adlai&Partners Israel, a creative brand strategy and design agency that offers a full range of services across a wide spectrum of industries, businesses and services. The agency started its activity in July 2003 and was formerly active as FutureBrand Israel.




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