“Dacia Duster Off-road Experience” is part of a complex project, won after a pitch that took place at the end of last year.
The national tour includes four events that are centered on an unconventional 4X4 circuit, that is design to offer the general public a real off-road experience. This way, the ones passioned by off-road can test at max, as a co-pilot, the capacity of the new SUV Duster, that will run on a route with obstacles.
The debut of the tour was in Bucharest, with an event organized from July 1st to July 4th, at BaneasaShoppingCity.
“Dacia Duster Offroad Experience” tour will continue at the seaside and also in 3 big Romanian cities: Mamaia (seaside resort), Timisoara, Cluj and Iasi.
Publicis Romania’s team involved in the project consists of Catalin Albu – Group Account Director, Kati Szazs – Account Manager and Victor Maier – Junior Account Executive, while the team from Publicis Events included Gabriel Constantinescu – General Manager, Cristian Balaci – Senior Producer and Bogdan Voina – Account Manager.