Spikes Asia Advertising Festival, a regional event dedicated to creative excellence in advertising and communications, signed a cooperation agreement with The Confederation of Asian Advertising Agency Associations (CAAAA), the driving force of Asian advertising, according to a press release.
Asia, that had more than 40% of the world’s total population and 20% of total world advertising expenditure, has grown into a large economic region with increasing importance.
The role of the CAAAA is to shape the future of Asian advertising agencies, helping this way to grow the advertising business itself.
“It is an honour for us to have the support of the CAAAA. Their recognition of how important a role the Spikes Asia Festival has on the advertising and communications industry in Asia as a creative learning platform is paramount to us,” says Terry Savage, Festival Chairman.
The Spikes Asia Advertising Festival, celebrating and inspiring Asia-Pacific creativity in advertising, will take place in Singapore, from September 19th to September 21st 2010.
Spikes Asia Advertising Festival is the result of a collaboration between the International Advertising Festival, organizers of Cannes Lions, Dubai Lynx and Eurobest, and Haymarket. The awards honor the best creative work in the categories of TV/Cinema, Print, Outdoor, Radio, Digital, Integrated, Direct, Sales Promotion, Media, Print Craft, TV/Cinema Craft and Design.