In June 2010, Wunderman/Partnership won the pitch organized by Cocor stores and will offer communication and events’ organizing services for the official launch of Cocor Department Store, scheduled for September 23rd.
Wunderman won the pitch after it competed with The Practice, Nicola Porter Novelli, Skepsis, Split Advertising, Tonic Advertising and Pastel Group for this account.
The budget that will be spent on launching Cocor Department Store, including the launch event and the media campaign that will support it, is of Euro 600,000. The campaign includes a mix of TV, radio, print, online and DOOH and will be headed by the marketing department of Cocor SA.
Wunderman’s team that contributed to winning the pitch included Joaquin Bonilla – Executive Creative Director, Tereza Munteanu – Managing Partner, Ileana Badiu – Managing Partner, Mihaela Muresanu – PR Director, Denissa Scutaru – Senior PR Executive, Stefan Popescu – Copywriter and Vladimir Chirca – Art Director.
The team that evaluated the pitch included Dan Barbulescu – Presedintele Consiliului Administrativ, Carmen Andrei – Director Executiv and Mirela Mihailescu – Director Comercial.