Banca Transilvania (BT) has now over 1.000 online friends on Facebook.
For BT, the platform means conversation, networking, connections and brand awarness.
According to Banca Transilvania, Facebook represents for the institution one of the channels for its integrated communication. The PR division of Marketing&Communication Direction in BT is the one that created the profile, assures the info and offers informational
" BT he-faerie" is also present on Facebook, to interact with BT’s friends also online with bank’s online friends