Following the international strategy of the group, GroupM decided to develop its media trading services in Romania, in order to offer clients the best media offers at local level and to consolidate its partnerships.
Florin Alexandrescu (35 years old) will head the media trading operations of GroupM Romania. He has a rich experience in media, both in Romaniaand in Central and Eastern European markets.
This way, Alexandrescu will assume the function of COO GroupM Romania Head of Trading starting December 1st, reporting to David Lhota – CEO Group M for Central and Eastern Europe and Africa.
He has an extensive experience cumulated in CME and MediaPro Group, both in Romania and in other European countries.