Ketchum launched Mindfire, a crowdsourcing site

Digital & Media, Marketing, PR

Ketchum launched a crowdsourcing site, Mindfire, together with universities from US, UK and Asia. On the site, students are paticipating in an open innovation community, where real challenges facing Ketchum and its clients are posted for students to tackle, alone or collaboratively.

The contributions are recompensed with career coaching, personalized trainings and job alerts from Ketchum, and also with prizes provided by clients. 

Ketchum ranks among the largest global communications consultancies and leads the industry in the U.K. and continental Europe as Ketchum Pleon.