Romanian airline Tarom launched the 1st image campaign in brand’s history, realized together with Ogilvy Romania.
The new image campaign is part of Tarom’s strategy to promote the services offered to its consumers, after the airline joined Sky Team Alliance, and also to promote the new philosophy and brand values.
Developed together with Ogilvy Group Romania, the campaign starts at the end of September and will last until December 25th. The campaign includes a TV spot, print executions, radio ads, an interactive campaign, outdoor and indoor executions, a special cinema project and a PR component
Tarom‘s image campaign was realized by a team including Bogdan Marin – Strategy Director, Ioana Boca – Head of Communication Service and Daniela Ocolea, Luana Roth, Ana-Maria Croitoru, Sonia Bortoi, Ioan Mihalcea and Felicia Clatici – PR & Advertising specialists from Tarom and Dani Macarie – Creative Director and Copywriter , Adi Marciu – Art Director, Raluca Sultan – Senior Strategic Planner, Monica Bazgan – Account Manager, Oana Boghici – A/V Producer, Loredana Caradimu – Unit Business Director from Ogilvy Romania.
The TV spot was made together with ABIS and directed by Julius Oliver.