Marcel and Meetic / Match think commitment is the new sexy
A Kantar TNS Love Connections for Match in 2019 showed that, nowadays, 45% of single women complain about the lack of commitment of other singles and that in a world where one can…
Carlsberg turns real Youtube reviews into radio ads
YouTube is filled with tons of beer reviews: videos made by beer-enthusiasts from all over the world tasting beers and sharing their honest findings. The reviews are often recorded from their kitchen or…
BBDO Toronto and Whiskas created Cat Calm Radio
Despite the curious nature of cats, most get seriously stressed out in the car. This stress on both the cat and owner means cats visit the veterinarian much less often than dogs; contributing…
Europa FM and Rusu+Bortun correct until only the truth is left
The strategy and creative manifestation agency Rusu+Bortun signed the new campaign for Europa FM – Verificat de Europa FM. Europa FM means more that a simple verification of the information offered in the news broadcast…
Happiness and Parents of the Road Victims present ‘Behind the numbers’
Parents of Road Victims’ have teamed up with FCB alliance agency Happiness to launch a year-long radio campaign you’d rather not hear. Because every time it airs, somebody just died in a road…
Ilinca Stanoevici: The whole experience of being a journalist helped me uncover the communication’s secrets
She started her career in 1997 as Production Secretary at Castel Film and her journalistic path began one year later at Radio Romania International as Program Producer and Anchor. Then followed Radio Contact,Radio…
Brazilian speeding drivers, punished with bits of Government Hour by 3yz and Paradiso FM
3yz and Paradiso FM launched a campaign which intervenes directly in Paradiso’s radio users’ app transmission. Whenever the listener is driving, the app measures their speed and the car’s location. When the driver…
2017 Inside NYF’s Radio Awards with Rose Anderson
How have the New York Festivals International Radio Awards transformed since you’ve been at the helm? Rose Anderson: Seven years ago, even the name was behind-the-times, and the categories were left over from…
Virgin Radio launched in Romania, replacing Radio21
International radio brand Virgin Radio entered Romanian market through a partnership with French media company ‘Lagardere Active Radio International’, which already operates radio stations in Romania. In Romania, Virgin Radio broadcasts on the…
8 shortlists for Romania kicking off the Awards Week at Cannes Lions 2016
The first round of shortlists from Cannes Lions are up, in the Promo, Direct, Radio, Glass and Print categories. Romania managed to bag a total of 8: five in Promo, two in Direct…
