The average internet user in Netherlands spent around 32 hours online in September, period that ranked Netherlands the highest among European countries in terms of frequency of internet visitation, with 78,2 visits per person last month, according to a comScore study
Dutch internet users spent most of their time on portals (7.2 hours), instant messaging (6.9 hours), social networking (3.5 hours) and e-mail (3.1 hours).
European internet users age 15 years and older accessed the internet on average 58.9 times in September 2010. The Netherlands ranked highest in Europe with 78.2 visits per visitor, nearly 20 more visits per month higher than the European average. The U.K. ranked second with 71.3 visits per visitor, followed by France (68.4 visits per visitor) and Spain (63.7 visits per visitor). The top 10 is completed by Germany (61.0), Poland (55.6), Finland (54.6), Turkey (53.7), Russian Federation (52.3) and Sweden (49.8)
The 11.9 million internet users in the Netherlands spent an average of 31.9 hours online in September 2010, with the Web portals category, which includes Microsoft, Yahoo! and AOL, leading the way at 7.2 hours. Instant messengers ranked second – 6.9 hours per user, followed by social networking sites, such as Hyves, Facebook and Twitter – 3.5 hours per visitors in September. Dutch internet users spent more time on social networks than on e-mail, multimedia, online gaming, auctions or classifieds sites.
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