Avon Cosmetics and Starcom launched, in Romania, the new perfume Outspoken by Fergie via a flash-mob.
The flash-mob was a public dance that attracted 200people and took place in University Square.
Inspired by perfume’s name, Starcom chose this kind of unusual promotion through flash mob because it helps expressing the best, matching perfume’s slogan “Speak about yourself. With no inhibitions”.
The teams Avon and Starcom involved in the campaign included Alexandra Zait – Marketing Campaign Coordinator, Alina Stefanescu – Brand Activation Specialist, Bogdan Berdacovici – Marketing Planning Manager, Stela Toderascu – PR and Advertising Manager from Avon Cosmetics and Bogdan Pustea – Creative planner, Corina Bernschutz – Innovative Director, Mihaela Mihai – Activation Specialist, Raluca Barsan – Account Manager and Silviu Toma –Digital Project Manager from Starcom