Romania’s tourist brand was presented in New York

Branding, Creativity, Media

Romania’s tourist brand was presented in New York, within an event that brought together experts in the tourism industry and American journalists, according to Mediafax.

Couple days ago, a while after Elena Udrea, Romanian Regional Development and Tourism minister, said that the fake problem of the leaf in Romania’s touristic brand was solved by the disappearance of the foreign site that included a similar element, in October, The Office of Harmonization for the Internal Market (Trade Marks and Designs) and the State Office for Inventions and Trademarks (OSIM) have declared Romania’s tourist brand “genuine and unique” on October 2nd.

Also, the minister said the brand will be used in all international campaigns meant to promote Romania as a tourist destination. Elena Udrea also said Romania’s tourist brand is deemed genuine on the local market and worldwide, adding it will be used in all future campaigns, including a campaign to be run on the social networking website Facebook.

Romania’s tourist brand, under the slogan “Explore the Carpathian garden”, was launched on July 29, at the 2010 World Expo in Shanghai. The slogan will be used to promote Romania as a tourist destination in the upcoming years.

The Romania’s brand story started a few years ago, with a bunch of different ideas and a lot of different people assuming the responsibility over the time. From the 13 pitch offers for Romania’s tourist brand, Romanian Ministry selected 3 for the last stage of the pitch: TBWA Bucharest – GfK Romania, Saffron Brand Consultants – Brandient Consult – Acacia Avenue and THR- Taylor Nelson Sofres. Five months later, the winner was announced, the criteria of selection – the lowest price – being fulfilled by THR.