MediaIQ study: McCann Erickson, most mentioned in Romanian media in the last 6 months

Creativity, Digital & Media, Marketing, PR

According to a monitoring report realized by MediaIQ, McCann Erickson was the most mentioned communication group in Romanian media,with 153 apparitions in the 780 media sources monitored during the last 6 months. The 2nd place is occupied by Leo Burnett – 124 mentions, followed by Publicis Romania (77).

The Group, the advertising group with the biggest turnover on Romanian market, is the 4th in terms of mentions in Romanian media (45 mentions) in the last 6 months. Ogilvy Group is in a similar situation, with only 7 mentions in the last half of year.

Centrade Saatchi&Saatchi is mentioned only 4 times, while the advertising agency part of the group – Saatchi & Saatchi – registered, in the same period, 62 mentions.

When it comes about the managers of the Romanian communication groups, the most mentioned (see table below)  is Cristian Burci (BBDO Romania) – 101 mentions, followed by Bogdan Enoiu – 77, Ştefan Iordache – 53 and Radu Florescu – 53,  Veronica Savanciuc and Teddy Dumitrescu – 16 each and Adrian Dura – 3.

The names of the communication groups managers didn’t appear in press only directly related to the communication industry, but also related to the businesses they run in other sectors.

When comes about the most active publications writing on communication industry (see image below), MediaIQ says AdPlayers ranks1st, followed by Daily Business.