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Publicis Groupe bought Practia

MGID is revolutionizing image creation for advertisers by integrating generative artificial intelligence

As many houses, as many types of happiness: DDB Romania and Leroy Merlin launched the latest campaign

dentsu Romania announces new management appointments

Publicis Conseil strengthens its creative team

Lego plays well as it maintains title as Denmark’s most valuable brand for 8th consecutive year

Tag: The Group

Romanian the group launched a new agency, specialized in programmatic media

For us, internet is another dimension of preoccupation, interaction, communication and existence, including commercial, for people and brands. Our clients were expecting from us, as always, to outrun the future. Prometheus […]

April 16, 2015 Cristina Blanaru Business, Creativity, Media

DDB Romania signs La Fantana’s first integrated campaign

DDB Romania, part of The Group, signs the campaign “Evolution through adaptability”, developed for La Fantana brand and declined on TV, indoor and online. DDB Romania conceived the campaign after […]

March 27, 2014June 9, 2014 Cristina Blanaru Creativity

DDB Romania to handle the creative duties for Radison Blu Bucharest

Radison Blu hotel in Bucharest organized, in April, a pitch to select a new creative agency to offer support in developing brand’s development strategy on the local market. As it […]

May 14, 2013May 23, 2013 Cristina Blanaru Business, Creativity

UPDATED: Romanian Brandstalk becomes DDB Romania, takes over some of DDB Bucharest team

(adds statements related to Brandstalk becoming DDB Romania) Romanian creative agency Brandstalk (part of the Group – ran by Zoltan Szigeti and Mihaela Nicola) transformed in DDB Romania, by affiliation […]

November 13, 2012December 23, 2012 Cristina Blanaru Business, Creativity

Brandstalk to handle Kludi creative account in Romania, following a pitch

Romanian creative agency Brandstalk (member The Group) will handle creative duties for Kludi in Romania, following winning a pitch. We always had the highest standards when about quality and we […]

June 12, 2012July 6, 2012 Cristina Blanaru Business, Creativity

Partnership The Group – Omnicom on Romanian market

​OMD and PHD, part of Omnicom Media Group, and The Group, Romanian communication holding leaded by Zoltan Szigeti and Mihaela Nicola, forged a partnership through which The Group becomes shareholder […]

February 21, 2012October 15, 2020 Cristina Blanaru Creativity, Media

Romanian Brandstalk (the group) made a new campaign for Bosch

Romanian Brandstalk (the group) made a new campaign for Bosch Electrocasnice, for the launch on Romanian market of a new series of fridge appliances. To support the launch, Brandstalk developed […]

June 17, 2011May 12, 2012 Cristina Blanaru Creativity, Marketing, Media

Romanian national tourism campaign, signed by Carter Films, Godmother and Media Investment

Carter Films, Godmother and Media Investment are the 3 Romanian agencies that worked implementing the Romanian tourism campaign that will run nationwide, in Romania. Romanian Ministry of Regional Development and […]

April 1, 2011May 12, 2012 Cristina Blanaru Creativity, Marketing

3D sugar, from Romanian Brandstalk and Agrana

Romanian agency Brandstalk, part of the group, Romanian communication holding, realized the concept and coordination for a new campaign for Agrana sugar, that involves 3D commercials and TV ads.

November 13, 2010May 9, 2012 Cristina Blanaru Creativity, Marketing, Media

MediaIQ study: McCann Erickson, most mentioned in Romanian media in the last 6 months

According to a monitoring report realized by MediaIQ, McCann Erickson was the most mentioned communication group in Romanian media,with 153 apparitions in the 780 media sources monitored during the last […]

November 4, 2010May 9, 2012 Cristina Blanaru Creativity, Digital & Media, Marketing, PR

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