Radison Blu hotel in Bucharest organized, in April, a pitch to select a new creative agency to offer support in developing brand’s development strategy on the local market. As it was an open pitch, over 50 Romanian advertising agencies answered the call and entered the preselection, with 6 competing in the final stage of the selection.
The designated winner of the pitch is DDB Romania, agency managed by Roxana Memetea.
For us, this pitch was a challenge to which the entire team answered with enthusiasm. We missed working on this category, as we already have expertise, so it was love at first brief . Moreover, Radisson Blu Bucharest really is a spectacular location, a place with people that inspire you and I think we managed to connect to brand’s glamour vibe. In this spirit and line with target’s lifestyle needs, we assumed some courageous proposals and we won! We are honored by the trust given by Radisson Blu team and we can’t wait to develop beautiful things together
Managing Partnerul DDB.
DDB will offer integrated services of strategy, creative and digital content.
We want to get to a new level in communicating with our partners and we felt that, in order to do so, we need close to us a powerful and daring agency. We are happy the selection process drove us towards DDB and we are sure that, together, we will reach our objectives
Sales and Marketing Director Radisson Blu
We were honored by the big number of agencies that showed interest in working with us. The selection of a new partner advertising agency was for us an important step and that is why, even if the process took a long time, we chose to organize this pitch in more stages and with maximum transparency. Although all 6 finalists had interesting proposals DDB Bucharest was the closest to what we wished for and their proposals really managed to surprise us, reason why we are enthusiastic and anxious to start working together (…
Marketing Manager Radisson Blu
DDB Romania is part of The Group, leading group in Romanian communication industry that includes specialized agencies that offer creative services, media, branding, PR, production, experiential marketing and special events services. The Group handles communication for over 100 local and international brands