DDB Romania signs La Fantana’s first integrated campaign


DDB Romania, part of The Group, signs the campaign “Evolution through adaptability”, developed for La Fantana brand and declined on TV, indoor and online.

DDB Romania conceived the campaign after it won a creative pitch related to developing a communication campaign for new products from La Fantana

La Fantana is a strong brand, with tradition on Romanian market, as a marketing research made in the end of last year confirms. We are renown leaders of the water supplying services category and that is why we want a communication partner that understands and highlights our strong points. The concept of the winning campaign made by DDB Romania’s team reflects the history and business philosophy of our company – organic evolution, in line with the water needs of our clients

Ana Maria Gate,

Marketing Manager La Fantana.

The strategic message we built in this campaign was inspired by the primary attribute of water, adaptability. As water takes the shape of the objects it is poured in, same La Fantana services match clients’ needs and cover all market’s segments with specific products: filter for home usage, watercooler for small and medium companies and water purifying devices for big companies. We manage to avoid, this way, any cannibalization risk and to highlight company’s entire portfolio, under the tag-line “We evolve in the same time with you”

Olivia Petre,

Strategy & New Business Director DDB Romania.

We are happy to have the opportunity to work for a brand in which we trust and that has an extraordinary evolution. We are convinced that this first campaign will consolidate the leader position La Fantana has within the category and we already work with enthusiasm to the future challenges coming from the brand

Roxana Memetea,

Managing Partner DDB Romania.