Winning and in book entries, selected by D&AD jurors. Pencils’ winners to be announced in May

Advertising, D&AD Awards, Festivals

D&AD jurors finished the judging process and already selected the finalist from which the winners of 2014’s D&AD Awards will be selected.

Nominations are entries that will be included in the D&AD Annual and also considered by the Jury for the award of a Yellow Pencil, one of the most prestigious awards for creativity anywhere in the world; this year, the Pencils will be awarded in London during an awards gala scheduled for May 22nd.

Works from UK, US, India, Brazil and the Netherlands are on the shortlist for a White Pencil at the 2014 D&AD Awards. White Pencils are a special category recognizing the best creative ideas with a social purpose. White Pencil category was launched in 2012, in association with Unilever, and, this year, it is split for the first time in 2 categories: Design and Advertising & Marketing Communications.

D&AD Judging process - Source: D&AD
D&AD Judging process – Source: D&AD

In Book (works to be included in D&AD book) and Nominated works for White Pencil were already announced, with the winners to be designated on May 22nd, during an Award Ceremony. Among the nominated works are: 

  • Sweetie by LEMZ for Terre des Hommes
  • Share My Dabba by McCann Erickson India for Happy Life Welfare, The Dabbawala Foundation
  • Real Beauty Sketches by Ogilvy & Mather Brazil Unilever
  • GravityLight by Therefore for Therefore
  • Climate Name Change by Barton F. Graf 9000 for 350 Action
D&AD Judging process - Source: D&AD
D&AD Judging process – Source: D&AD

A total of 171 entries have been awarded across the final five film, advertising and radio categories ahead of the 2014 D&AD Awards. In Book and Nominated* work in TV & Cinema Advertising Crafts, Film Advertising Crafts, Art Direction, Radio and Writing for Advertising is announced today, but entrants will find out during Awards Gala exactly who are the winners that will go home with the Yellow Pencils.

From the selected works, 47 were nominated for a Yellow Pencil, while 124 received in book recognition:

TV & Cinema Advertising

  • Ed by Grey New York for States United to Prevent Gun Violence
  • Living Room/ Closet/ Bathroom by AlmapBBDO for Volkswagen Do Brasil
  • Camera Shy by Ogilvy & Mather London for Unilever
  • Oreo Life Raft: 45 by Wieden+Kennedy Portland for Lisa Mann
  • Smart Offroad by BBDO Germany GmbH for Daimler AG/ Smart
  • Blazed by Clemenger by BBDO New Zealand for New Zealand Transport Agency
  • If Only For a Second by Leo Burnett France for MIMI Foundation
  • Real Beauty Sketches by Ogilvy & Mather Brazil for Unilever
  • Misunderstood by TBWAMedia Arts Lab for Apple
  • Sorry I Spent It On Myself by Adam&Eve DDB for Harvey Nichols
  • The Epic Split by Forsman & Bodenfors for Volvo Trucks Film Advertising Crafts
  • Lurpak – Weave Your Magic by Work Post Films for Lurpak
  • The Centaur by DDB Paris for Honda Moto
  • Pony by Wave Recording Studios for W+K
  • Devil’s Chair by Assembly Creative for Draft FCB, NZI Insurance
  • The Scarecrow by Creative Artists Agency for Chipotle Mexican Grill
  • Art of RAW by Glassworks for G-Star RAW
  • The Man Who Couldn’t Slow Down by Droga5 for Hennessy
  • Dicks Sporting Goods: Every Pitch by Anomaly New York for Dicks Sporting Goods
  • Whatever’s Comfortable Karate by Wieden+Kennedy New York for Southern Comfort
  • The Centaur by DDB Paris for Honda
  • Bear & Hare by adam&eveDDB for John Lewis
  • The Aftermath – The Bureau: XCOM Declassified by The Mill for 2K Marin, Team One
  • The Search for BMF by Lion Nathan
  • Chicken for Jung von Matt AG by Daimler AG
  • Double A – Double quality paper for Henry de Czar by Double A
  • Sorry, I Spent It On Myself by Outsider for Harvey Nichols
  • Made from Cool by Bacon for Bestseller
  • Chauffeur by AMV BBDO for Mars
  • Made from Cool by Bacon for Bestseller
  • Three, The Pony by The Moving Picture Company (MPC) for Three
  • PETA 98% Human by The Mill for BBDO
  • The Man Who Couldn’t Slow Down by Droga5 for Hennessy
  • Assassin’s Creed Black Flag IV trailer, Defy by The Moving Picture Company  (MPC) for Ubisoft
D&AD Judging process - Source: D&AD
D&AD Judging process – Source: D&AD

Art Direction

  • TAMABI by Tama Art University
  • Tokyo City Symphony by Hakuhodo Incorporated for Mori Building
  • The Sunday Times – Fashion Royalty – Michelle by Grey London for News UK Writing for Advertising
  • Sorry I Spent It On Myself by adam&eveDDB for Harvey Nichols
  • Second Chance by Leo Burnett London for BITC
  • Climate Name Change by Barton F. Graf 9000 for 350 Action
  • What Sh-ts You? by Jamshop for The Jodi Lee Foundation
  • I wish my son had cancer by Havas Media Group for Harrison’s Fund
  • Born Risky Alternative Voices by 4creative for Channel 4
  • Virgin Radio Campaign by H&C Leo Burnett Beirut for Virgin Radio Radio Advertising
  • Build It by Wurmser Ogilvy & Mather for La Jugueteria
  • Road by DDB Sydney for Davina Hobbs
  • Auto-Tune by Ogilvy & Mather London for Unilever
D&AD Judging process - Source: D&AD
D&AD Judging process – Source: D&AD

When it comes of Packaging Design, Graphic Design, Branding and Direct, the jury awarded 135 entries, from which 86 achieved in book recognition and 49 are nominated for Yellow Pencils:

Direct 

  • Trial by Timeline by Colenso BBDO for Amnesty International
  • Brothers in Arms – Bank Job by Draftfcb New Zealand for Brothers In Arms
  • Road to Recovery by Leo Burnett Sydney for Diageo
  • You Are My Son by Lowe/SSP3 for Ministry of Defense
  • #theworldneedsmore by Leo Burnett New York for the United Nations, Office for the Coordination of Humanitarian Affairs
  • Recalling 1993 by Droga5 for New Museum
  • Hope Soap by Young and Rubicam (Y&R) Johannesburg for Safety Lab, Blikkiesdorp4Hope
  • Deforested Field by Grey for WWF
  • IBM Smarter Outdoor by Ogilvy & Mather Paris for IBM
  • Air Force FM by George Patterson Young and Rubicam (GPY&R) for Melbourne Defence Force Recruiting
  • Stories For Every Journey by Droga5 Australia for Qantas Loyalty

Packaging Design:

  • Momonga Furoshiki by JAPAN DESIGN COMITTEE
  • The Electric Translator by JWT for Shanghai Samsonite
  • Superformula to fight cancer by JWT Brasil for A.C.Camargo Cancer Center
  • The Sharing Can by Ogilvy & Mather (Paris) for The Coca-Cola Company
  • Pierre Herme Paris by Nippon Design Center, Inc. for Pierre Herme Paris

Graphic Design:

  • Greeting Card 2013 by Havas France for Saut Hermès au Grand Palais, Paris -Hermès
  • Amsterdam Sinfonietta 2013 by Studio Dumbar for Amsterdam Sinfonietta
  • IBM Smarter Outdoor Bench by Ogilvy & Mather (Paris) for IBM
  • Animal Trees by Ogilvy & Mather India for WWF India
  • Heart of the Arctic by Jam3 Royal Canadian Mint
  • Miss Kō by GBH (Gregory Bonner Hale) for Miss Kō
  • Labyrinth by Rose for Art On The Underground, Mark Wallinger
  • CSPD 2012 Annual Report by WAX Partnership for Mickey Greiner
  • Science Museum: 3D – Printing the Future by A+B Studio for Science Museum
  • Kigo Kitchen Environment Design by Creature for Kigo Kitchen
  • Liquitex Art Prize 2013 by Nippon Design Center, Inc. for bonnyColArt
  • Whitney Musuem of American Art Identity Execution by Whitney Museum of American Art
  • Green Man Festival by YCN Studio for Green Man Festival
  • Mind and Movement by Magpie Studio for Wayne McGregor & The Wellcome Trust
  • A Cutting-Edge Name Card by Grey Group Singapore for Salon De Choix / Ben Chen
  • Don’t Mess Around With Tim & Puma by Mimi Resort for Tim & Puma Mimi
  • The Nike SB App by R/GA for Nike
  • Chrome Super Sync Sports by Google
DADJUDGE 989_E
D&AD Judging process – Source: D&AD

Branding:

  • Dill – The restaurant by INGO for Lidl
  • Cut to Build by Ogilvy & Mather Bangkok for The J.C.C
  • Superformula to fight cancer by JWT Brasil for A.C.Camargo Cancer Center
  • Born Risky Alternative Voices by 4creative for Channel 4
  • Nördik Impakt 15 by Murmure for Arts Attacks!
  • Fascination Mercedes – Mercedes-Benz at the IAA 2013 by Atelier Markgraph for Daimler AG, Architecture: Kauffmann Theilig & Partner; Show, Communications, Exhibit and Media Design: Atelier Markgraph
  • Scrabble WiFi by Ogilvy & Mather (Paris) for Mattel
  • IBM Smarter Outdoor by Ogilvy & Mather (Paris) for IBM
  • Sorry I Spent It On Myself by adam&eveDDB for Harvey Nichols
  • TAMABI by Tama Art University
  • The Connaught by The Partners for The Connaught
DADJUDGE 127_E
D&AD Judging process – Source: D&AD

The jurors also awarded 50 entries in Digital Marketing and Mobile Marketing. 37 entries achieved In Book recognition, while 13 were nominated for Yellow Pencils:

Digital Marketing

  • The Challenge Lab by Droga5 for Prudential
  • Climate Name Change by Barton F. Graf 9000 for 350 Action
  • Google+ Same Sex Marriage by Ogilvy & Mather Paris for Google and Tous Unis Pour L’Egalite
  • Sound of Honda/ Ayrton Senna 1989 by Dentsu for Honda Motor
  • Delta Photon Shower by Wieden+Kennedy New York for Delta Air Lines
  • The Epic Split by Forsman & Bodenfors for Volvo Trucks
  • Real Beauty Sketches by Ogilvy & Mather Brazil for Unilever

Mobile Marketing

  • Food Photos Save Lives by Draftfcb New Zealand for UNICEF
  • My Smart Eye by DDB Singapore for StarHub
  • Racer by Google for Google
  • Natalia Project by RBK COMMUNICATION for CIVIL RIGHTS DEFENDERS
  • Durexperiment Fundawear by Havas Worldwide for Reckitt Benckiser Australia
  • TXTBKS by DDB DM9JaymeSyfu for Smart Communications
DADJUDGE 025_E
D&AD Judging process – Source: D&AD

Les Télécréateurs and Iconoclast top Music Videos nominations at D&AD Awards, with 13 entries awarded at this year’s edition. Music Videos made a triumphant return to the D&AD Professional Awards in 2014, with six videos shortlisted for Yellow Pencils and another 7 with In Book awards.

Nominated work in contention this year includes:
• Gesaffelstein: Pursuit by Les Télécréateurs for Bromance Records
• Gesaffelstein: Pursuit by Les Télécréateurs for Bromance Records
• Darwin Deez: ‘You Can’t Be My Girl’ by Caviar London for Lucky Numbers Music
• Is Tropical: Dancing Anymore by Iconoclast for Kitsuné
• Yeah Yeah Yeah’s: Sacrilege by Iconoclast for Interscope
• Shugo: Tokumaru Katachi by Strange Beast for Shugo Tokumaru

  

All selected entries will appear in the 52nd D&AD Annual, published by TASCHEN in September. The full list of work that has been awarded In-Book and Nomination can be seen here or on D&AD’s website

Judging the 2014 awards  were renown professionals from all over the world, and the full juries are available here.

There are no quotas for awards at D&AD. Therefore the number of awarded entries fluctuates year to year. Some years no Black Pencils are awarded: the record currently stands at just six. Black Pencils are awarded to work that is not just considered the best in the world in its category, but for pieces of design or advertising that have fundamentally changed the rules of the category. Traditionally the toughest of the awards shows, the judging process is famously rigorous, with the juries only selecting work they believe is truly exceptional.

Since 1962, D&AD has been inspiring a community of creative thinkers by celebrating and stimulating the finest in design and advertising. A D&AD Award is recognised globally as the ultimate creative accolade, entered and attended by the best creative decision makers from around the world. Set to reward, promote and enable creative brilliance in all areas of creative communication, a Yellow – or Black – Pencil remains the pinnacle in many careers. But it’s much more than just the Awards. Members join a vibrant global community, whilst creatives and clients are inspired by a world-class training and development program.

Students are supported with projects, awards and exhibitions, which give them a vital leg-up as they enter the industry.
As a non-profit, all of D&AD’s surpluses go straight into programs that develop the next generation of creative talent while campaigning for the creative industries to help solve the world’s toughest social and environmental issues.