(adds more information regarding Brandient’s activities)
Brandient created the name, design and concept for a new product fro Orkla Foods, “Tomi cel viteaz” (The courageous Tomi), a assortment of ketchup for kids
Also, Brandient created the bull that represents the brand and the communication platform, also supervising the 3D creation of the animated character, that was made by Golem Studio.
The brand communicates using the special created bull, Tomi cel Viteaz. Also, the brand built an online game on the minisite www.tomicelviteaz.ro. The site was draw by Brandient’s designers along with a programming company from US and implemented by TreeWorks.
According to Brandient, the bull used as a mascote for the new ketchup for kids represents a nice, unique and to be remembered character, full of life and energy and that can be considered by any mother a reliable friend for her kid.
The designers that created the new packaging and the creative part are Eugen Erhan, Cristian Petre and Cristian “Kit” Paul, working together with Golem Studio for the animation part.
Orkla Foods Romania worked together with Brandient in the last 3 years on more projects of packaging design for many Romanian known local brands.
Brandient is the Romanian consultancy on brand strategy, design and value dedicated to creation and development of brands as signs of value. Being reputed as a team of professionals with remarkable experience in management, marketing, design and communication, Brandient is specialized in revitalization of prominent brands such as CEC Bank, Domo, Dedeman, TVR, Europharm, Radiocom, PatriaCredit etc as much as in creation of brands that became local references such as Fulga, Qfort, Metropotam, Brikston, Zuzu, Cuculand, Transavia portfolios, Fabryo, Orkla Foods etc. Brandient also offers integrated consulting services in marketing and branding for international brands such as Vodafone, RBS, GlaxoSmithKline, BRD Societe Generale, Renault, GE Money, Piraeus Bank etc.
Brandient is the most awarded Romanian company at international branding and design competitions and celebrated in 2010 eight years of activity by launching “Brandient 101”, the first Romanian book dedicated to local brands design, which includes 101 product and corporate identities created by the company.