Saatchi&Saatchi X, in campaign for XL Energy Drink

Advertising, Digital & Media, Marketing, Media

Saatchi&Saatchi X realizes the most recent promotion campaign for XL Energy Drink, that includes an integrated mix, radio and in-store, with accent on online.

The agency focused on the online component, that offered the campaign a plus of interactivity and gave people the chance to interact more and share their experiences.

For the in-store promotion, for 2 XL Energy Drinks brought, the consumers received a scratch card that gave them the possibility to win a trip to Ibiza together with 2 friends.

Saatchi&Saatchi X is preparing new interactive activities for XL Energy Drink România, testing courageous ideas to surprise the public.

The team involved in the campaign included Florin Olteanu, Andrei Popa, Mihai Lucanu, Gina Pislaru and Vlad Popovici.

Saatchi & Saatchi X, BTL & Shopper Marketing agency part of the Centrade Saatchi&Saatchi Group, is the 1st agency on Romanian market specialized in in-store communication and has expertize in creative development and event implementation, promotions and special projects at national level.

Saatchi & Saatchi X has in portfolio clients such as Head & Shoulders, Olay, Raiffeisen Bank, Orange, Metro Cash & Carry, Toyota, Lexus, AFI Palace Cotroceni, Enel and Puma.