Romanian eMag, the biggest online store in Romania, launched a new image and a new website, at the end of a rebranding process realized together with a Brandient team.
The new identity reflects in company’s logo, that keeps the red and blue colors, but was redraw in simpler lines. Also, the logo will play a central role in brand’s communication, as it isn’t a fixed logo, but can be declined for as many situations as possible, on events, clients, period of the day and others. For each moment and situation, eMag’s logo was conceived in such a way as to communicate and surprise with its form, that will always incorporate a red object (an apple, a flower, a toy, a red cup and many others).
eMag promises something that it proved for years it can do best: predict what will make its clients happy and prepare each detail in order to be over their expectancies. eMag is a brand that is alive, intuitive and ergonomic, and the new visual identity reflects those characteristics through a flexible logo. The new logo reminds of leadership, simplicity and emotion with the help of the red objects, that differ every time
Associate Director Brandient
The new eMag site was conceived in such a way that everyone can find as fast and simple as possible what he wants. The structure of the site is minimalistic, much cleaner and spaced, and leaves the products to be visible in quality images. Also, the opinions from the clients regarding the products benefit of a much larger space, because the transparence is crucial in taking the buying decision.
Although it is the most complex online store in Romania, the new eMag site is only the foundation on which we will continue to build mechanisms to offer to each visitor a personal memorable experience every time
eMag’s Marketing Director
Introducing the new visual identity for eMAG is doubled by a refresh of the organizational culture, through organizing internal programs dedicated to the employees, in which they are informed and familiarized with the new identity, vision and objectives of the company.