Romanian media agency Brand Connection is handling the media account of Titan S.A, a company member of the Austrian group LLI Euromills.
The 1st campaign made together by Brand Connection and Titan SA was the one for the launch of the toast brand HapiHap.
The launch included an integrated campaign that included print, outdoor and online. Brand Connection developed the strategy and the media plan for the campaign.
Brand Connection is part of Interpublic and was founded in Romania in 2005, having now a team of 10 experienced media professionals. Brand Connection Romania has in its portfolio companies such as Intesa Sanpaolo Bank, CSC Pharmaceuticals, Labormed, Porsche Inter Auto Romania, Lilly, La Redoute, Titan, Teva (Tuti vitamins), The AD Store (Auchan, Kiabi, Patria Credit), Editura Maxam, Militari Shopping Center (through Schilling Werbeagentur), Zdorvit (Lacalut) and Phillip Morris.