Bergenbier will work, starting January 2011, with Lowe&Partners in what concerns the creative duties for two of its brands, Stella Artois and Beck’s.
Company’s decision to start working with Lowe comes after, in the last 2 years, the creation for those brands was handled by Leo Burnett.
At its turn, Leo Burnett will continue to be the brand and creation agency for Bergenbier and Noroc brands.
Bergenbier selected Lowe & Partners after a pitch organized two months ago.
Recently, Bergenbier selected also another agency to handle its media, that was before handled by Starcom, agency part of Leo Burnett group in Romania. The new media agency of the company is Initiative, also part of Lowe Group Romania.