Tag: Initiative Romania
Media Fact Book 2022: Romanian media market to exceed €640M
In 2021, the second year of the pandemic, the Romanian media market reached the value of 601 million euros, following a dynamic recovery of +26%. The astonishing evolution of the […]
Avon switches its media account in Romania to Initiative
Initiative România is the new media agency that, starting with May, handles strategy, research, planning and media buying offline for Avon Romania, one of the most known brands within the […]
German Storck selects Initiative to handle its integrated media services in Romania
Starting this spring, Initiative Romania was selected to handle, on the local market, integrated media services, from strategy to implementation, for Storck, producer of Merci, Toffifee and Knoppers. The partnership […]
Romanian media market to reach €540M
Romanian media agency Initiative launched an update of its yearly report Media Fact Book 2021, predicting the Romanian media market will reach to €540M by the end of the year, […]
Media Fact Book: 2021 is the year in which the total value of the media market exceeds 500M euro
Although the media market registered a contraction of 3.8% in 2020 vs 2019 due to the pandemic, at 462 million euro, it recovered quickly in the second half of 2020. […]
Initiative Romania released an update of its Media Fact Book
Initiative Romania estimates the local media market grew 7% in 2019 and will continue to grow, with an estimated 5.5% in 2020, according to the updated data of the Media […]
MFB17: Romanian media market to post a 10% increase in 2017
Romanian Initiative launched its annual report Media Fact Book, which estimates the media market will post, by the end of 2017, a similar growth compared to last year, of 10%. The […]
Media Fact Book – at the 20th edition, announces increases of 6% for Romanian media market in 2015 and 2016
Romanian media market posted, last year, the biggest increase after the economical crisis, 6%, a percentage to be maintained also this year, according to the Media Fact Book, an annual […]
Romanian Initiative and BPN on Competition’s Council fines
Initiative and Brand Programming Network (BPN) – both member of Lowe Group Romania – are rejecting the decision of Romanian Competition Council. Despite of the factual, logical and non-equivocal argumentation presented […]
Interactive video for Unicef Romania says Stop to violence
Lowe&Partners developed the concept of a video part of Unicef’s global campaign #STOPviolentei (#StopViolence), aiming to prevent violence against children. To talk about violence against children, when no parent would […]