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Birra Moretti® and Tribal bring Tuscany into our hearts through Villa Moretti

New York Festivals 2022 AME Awards announces shortlist; UAE, USA, Canada, United Kingdom, and Germany take the lead

The best ways to boost your small business’ profile

The Digital Voice adtech PR agency adds 8 new members to its team

Romanian Confident Communication to handle PR for ASEMER

6 things to consider when searching for a commercial property

Tag: Initiative Romania

Media Fact Book 2022: Romanian media market to exceed €640M

In 2021, the second year of the pandemic, the Romanian media market reached the value of 601 million euros, following a dynamic recovery of +26%. The astonishing evolution of the […]

July 7, 2022July 7, 2022 Newsroom All News, Business, Digital & Media, Studies

Avon switches its media account in Romania to Initiative

Initiative România is the new media agency that, starting with May, handles strategy, research, planning and media buying offline for Avon Romania, one of the most known brands within the […]

May 18, 2022May 18, 2022 Cristina Blanaru All News, Business, Media

German Storck selects Initiative to handle its integrated media services in Romania

Starting this spring, Initiative Romania was selected to handle, on the local market, integrated media services, from strategy to implementation, for Storck, producer of Merci, Toffifee and Knoppers. The partnership […]

May 4, 2022May 4, 2022 Newsroom All News, Business, Media

Romanian media market to reach €540M

Romanian media agency Initiative launched an update of its yearly report Media Fact Book 2021, predicting the Romanian media market will reach to €540M by the end of the year, […]

December 16, 2021December 16, 2021 Newsroom Business, Digital & Media, Studies

Media Fact Book: 2021 is the year in which the total value of the media market exceeds 500M euro

Although the media market registered a contraction of 3.8% in 2020 vs 2019 due to the pandemic, at 462 million euro, it recovered quickly in the second half of 2020. […]

July 6, 2021July 6, 2021 Romanita Oprea Digital & Media

Initiative Romania released an update of its Media Fact Book

Initiative Romania estimates the local media market grew 7% in 2019 and will continue to grow, with an estimated 5.5% in 2020, according to the updated data of the Media […]

January 21, 2020 Cristina Blanaru Business, Creativity, Studies

MFB17: Romanian media market to post a 10% increase in 2017

Romanian Initiative launched its annual report Media Fact Book, which estimates the media market will post, by the end of 2017, a similar growth compared to last year, of 10%. The […]

June 7, 2017October 25, 2017 Cristina Blanaru Business, Consumption Habits, Creativity, Digital & Media, Marketing, Media, Mobile, OOH / DOOH, Studies

Media Fact Book – at the 20th edition, announces increases of 6% for Romanian media market in 2015 and 2016

Romanian media market posted, last year, the biggest increase after the economical crisis, 6%, a percentage to be maintained also this year, according to the Media Fact Book, an annual […]

June 3, 2016 Cristina Blanaru Creativity, Digital & Media, Studies

Romanian Initiative and BPN on Competition’s Council fines

Initiative and Brand Programming Network (BPN) – both member of Lowe Group Romania – are rejecting the decision of Romanian Competition Council. Despite of the factual, logical and non-equivocal argumentation presented […]

October 7, 2014 Cristina Blanaru Business, Creativity, Media

Interactive video for Unicef Romania says Stop to violence

Lowe&Partners developed the concept of a video part of Unicef’s global campaign #STOPviolentei (#StopViolence), aiming to prevent violence against children. To talk about violence against children, when no parent would […]

August 5, 2014 Cristina Blanaru Ads, Creativity, CSR

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