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Ciucaș Caravan 2025: True relaxation in pristine nature, with and for communities

Glow the Italian Way: KIKO Milano’s Self-Tan Collection for Radiant, Sun-Free Skin

Must be a Jameson. Authentic friendships are forged at Electric Castle

Oxygen sets BYD’s communication in motion in Romania

Paradise Lost at ASTRA Rock 2025

LAROCK 2025: four days of music, freedom and adventure on the Cantacuzino Domain, August 14-17

Ciucaș Caravan 2025: True relaxation in pristine nature, with and for communities

Glow the Italian Way: KIKO Milano’s Self-Tan Collection for Radiant, Sun-Free Skin

Must be a Jameson. Authentic friendships are forged at Electric Castle

Oxygen sets BYD’s communication in motion in Romania

Paradise Lost at ASTRA Rock 2025

LAROCK 2025: four days of music, freedom and adventure on the Cantacuzino Domain, August 14-17

Tag: Initiative Romania

Media Fact Book by Initiative Romania: Romanian media market – €778M in 2024

Romania’s media market will end 2024 on a stable growth trajectory, despite economic and geopolitical challenges, surpassing previous forecasts. Cyclical sports events such as UEFA Euro 2024 and the Paris […]

December 23, 2024December 26, 2024 Newsroom All News, Business, Digital & Media, Media

Media Fact Book 2024, Initiative: Romanian media market to reach a record value – 762M euro – by the end of 2024

Romanian media market had a stable upward trend in 2023, reaching an estimated net value of 701M euro, up +6.5% compared to 2022, due to favorable economic factors. Initiative Romania’s […]

June 18, 2024June 18, 2024 Newsroom All News, Business, Marketing, Studies

Initiative’s Media Fact Book 2023: Romanian media market to reach EUR683M by end of the year

Maintaining an upward trend, but with a slower growth rate, the Romanian media market aligned with macro economic changes and reached an estimated net value of EUR 657 million by […]

July 4, 2023July 30, 2023 Newsroom Business, Digital & Media, Media, OOH / DOOH

Media Fact Book 2022: Romanian media market to exceed €640M

In 2021, the second year of the pandemic, the Romanian media market reached the value of 601 million euros, following a dynamic recovery of +26%. The astonishing evolution of the […]

July 7, 2022July 7, 2022 Newsroom All News, Business, Digital & Media, Studies

Avon switches its media account in Romania to Initiative

Initiative România is the new media agency that, starting with May, handles strategy, research, planning and media buying offline for Avon Romania, one of the most known brands within the […]

May 18, 2022May 18, 2022 Cristina Blanaru All News, Business, Media

German Storck selects Initiative to handle its integrated media services in Romania

Starting this spring, Initiative Romania was selected to handle, on the local market, integrated media services, from strategy to implementation, for Storck, producer of Merci, Toffifee and Knoppers. The partnership […]

May 4, 2022May 4, 2022 Newsroom All News, Business, Media

Romanian media market to reach €540M

Romanian media agency Initiative launched an update of its yearly report Media Fact Book 2021, predicting the Romanian media market will reach to €540M by the end of the year, […]

December 16, 2021December 16, 2021 Newsroom Business, Digital & Media, Studies

Media Fact Book: 2021 is the year in which the total value of the media market exceeds 500M euro

Although the media market registered a contraction of 3.8% in 2020 vs 2019 due to the pandemic, at 462 million euro, it recovered quickly in the second half of 2020. […]

July 6, 2021July 6, 2021 Romanita Oprea Digital & Media

Initiative Romania released an update of its Media Fact Book

Initiative Romania estimates the local media market grew 7% in 2019 and will continue to grow, with an estimated 5.5% in 2020, according to the updated data of the Media […]

January 21, 2020 Cristina Blanaru Business, Creativity, Studies

MFB17: Romanian media market to post a 10% increase in 2017

Romanian Initiative launched its annual report Media Fact Book, which estimates the media market will post, by the end of 2017, a similar growth compared to last year, of 10%. The […]

June 7, 2017October 25, 2017 Cristina Blanaru Business, Consumption Habits, Creativity, Digital & Media, Marketing, Media, Mobile, OOH / DOOH, Studies

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