Starting this spring, Initiative Romania was selected to handle, on the local market, integrated media services, from strategy to implementation, for Storck, producer of Merci, Toffifee and Knoppers.
The partnership started after a 3 stages pitch that lasted 6 months and covered briefs related to TV planning, media strategy and media buying. Initiative had the highest score in TV planning and delivered a consistent media strategy, being competitive in media buying and proving flexibility and adaptability during the selection process.
Janos Fabian, General Manager Hungary, Italy and Europe South-East at Storck: We searched for the best media partner on Romanian market, with a very specific recipe: extended and relevant experience, but with needed abilities to deliver proposals tailored on our brands’ specifics. We found in Initiative a partner to trust, that raises to the level of our expectations but also to company’s standards. Our objective is to consolidate our position on the local market, to increase visibility for our brand campaigns and to reach as many consumers. We trust our partnership with Initiative Romania will prove extremely beneficial in this effort
Initiative team working on Storck account consists of Andreea Dinescu (Deputy Managing Director), Ruxandra Ștefan (Communication Design Director), Cătălin Florea (Head of Product), Cosmin Oțel (Digital Strategy Director), Adriana Ciobanu (Head of Unit & Account Director), Anca Marcu (Media Planner), Liliana Pîrvu (Strategic Planner), Sandra Voicu (Digital Account Manager), Roxana Cristescu (Digital Campaigns Architect), Ruxandra Stan (Head of Media Partnerships), Denisa Andrei (Insights Researcher), Corina Burlan (Senior Researcher), Daniel Popescu (Media Researcher).