Thierry Vandewalle has been appointed Managing Director, Publicis Modem Asia-Pacific – tasked to drive further the digital network’s positive momentum in the region.
He will have particular focus on the fast growing Chinese market where he will be Managing Director of Publicis Modem China in addition to his regional duties. Vandewalle will be based in Shanghai prior to spending an initial period in Singapore.
The appointment follows a series of senior appointments and acquisitions by Publicis Modem Worldwide, including the acquisition of leading South Korean digital ad agency Portfolio.
In Asia Pacific the digital network has recorded double digit growth over the past 12 months, working with iconic global brands such L’Oreal, PayPal, Virgin Mobile, LG, HP and Procter & Gamble, and landing major new business including the Macau City of Dreams.
Publicis is a leading global marketing communications company with headquarters in Paris, France.