New sales & marketing director for Romanian State TV

Marketing, Media

Anca Gheorghe, former marketing adviser of TVR’s president director general, Alexandru Lăzescu, was appointed interim director of Romanian State TV’s Marketing and Sales Direction, starting January 10th.

Before, Anca Gheorghe was marketing and communication director at  Kanal D Romania, marketing director in Romania for Lagardere Active Radio International (that owns Europa FM, Radio 21 and VIBE FM radio stations), marketing and sales consultant at Romanian State Radio. Previous to that, she was marketing director and marketing and communication director at TVR.

She was involved, in 2004, in the Romanian State Television rebranding process, realized together with the Romanian branding agency Brandient.