Millennium Bank launched Millennium Treasure, a social media interactive contest

Advertising, Media

Millennium Bank launched, in Romania, an interactive contest developed together with Pukka and that is promoting bank’s salary account.

The contest has significant prizes. The campaign, that will run on Facebook, blogs and 200 Google affiliate websites, but also in Millennium Bank’s branches in Romania, was developed together with the online communication agency Pukka.

People that enter the contest and collect Millennium Treasure coins can win a net medium salary for one year or one of the other 7 prizes. The total value of the prizes is close to Euro 8,000.

Millenium Tresure’ coin have 10 different versions of design, that mention the main benefits of the Salary Account. The coins can be collected from bank’s site, Facebook, Romanian blogs such as Tolo.ro, AdiHadean.ro, Chinezu.eu, refresh.ro, reportervirtual.ro, victorkapra.ro, sorin.rusi.ro, ralucaduta.ro , laptopnews.ro) and Google affiliate sites, but also offline, in the 74 branches of Millennium Bank in Romania.

Involved in the campaign are also the media agency Initiative Media and the PR agency MakesSense PR.

The campaign also includes two online apps created to ease the clients’ access to bank’s offices.