Romanian ministry to buy six TV ads

Branding, Creativity, Digital & Media, Marketing

Romanian Regional Development and Tourism Ministry launched an acquisition procedure to get creative and production for 6 TV ads to promote Romanian tourism, the total value of the contract being estimated at Euro 80,000 no VAT taxes applied.

According to a Ministry’s press release, in the Romania’s promotion program, through the new identity defined through the national tourism brand, the Ministry of Regional Development and Tourism launched the acquisition procedure for creative and production services for 6 TV ads to promote Romanian tourism.

The financing is assured through non-reimbursable European funds, through the Regional Operational Program, 5th Axe, the operation “Create a positive image for Romania as a touristic destination through defining and promoting the national touristic brand”.

The spots will have 20-30 seconds and will reflect one of the 6 product the touristic construction founded on: cultural circuits, tourism in nature, rural tourism, city breaks, active and adventure tourism and self-maintaining tourism.

The ads will also focus on elements that differentiate Romania as a touristic destination, established after researches.

The estimated value of the aquisitions is over Euro 80,000.