Romanian Grapefruit expands its digital team

Advertising, Branding, Digital & Media, Mobile

Romanian branding and digital agency Grapefruit plans to expand its interactive team with 7 new members, to be able to cope with the increased request for this kind of services.

Grapefruit develops interactive projects since 1999 and its founders – Marius Ursache, Stefan Liute and Laurian Gridinoc – believed since the very beginning that brands are representing interfaces between consumers and businesses and that digital is not just a communication channel, but also a space in which the real world is expanding based on another interaction rules.

Among the clients Grapefruit works with on digital there are companies such as Dacia (in the last 6 years),  OTP Bank, ING Bank, Labormed or NNDKP.

Grapefruit is a Romanian branding agency with offices in Bucharest and Iași that specializes in strategy, identity, implementation and brand communication both in digital and traditional media.  In 11 years of activity, Grapefruit has worked with over 200 customers in over 500 projects on 4 continents. Grapefruit’s clients include Antibiotice, Banca Transilvania, Dacia, E.ON, Heidi, Labormed, NNDKP, OTP Bank, Pepsi Americas, Petrom, Renault, Ţuca Zbârcea și Asociații, UPC. Grapefruit is the most awarded Romanian branding agency, with nominations and awards won at Rebrand 100 (USA, 2007, 2009, 2010), Identity: Best of the Best (Russia, 2007), Pentawards (France, 2007, 2008, 2009) , Incheon (Korea, 2006), Web Marketing Association Web Award (2007), Texas Interactive Media Awards (2003).

In October, Grapefruit was announcing that it became the largest agency in Romania in terms of turnover. Grapefruit managed to grow in 2009, in spite of the economical downturn, and became the leader of Romanian market in terms of turnover. In 2009, Grapefruit’s turnover grew by 19% in RON and by 4% in EUR. Compared to 2008, the agency has recorded a jump in profits of 29% in RON and 12% in EUR, reaching to a turnover of RON 2.91M (Eur 690.000) in 2009.