Romanian branding agencies Grapefruit and Brandient entered the shortlist of 2011 Transform.
Grapefruit was shortlisted with Labormed, both at “Best overall visual identity” and “Best integration of brand and business strategy”.
On the other hand, Brandient entered the shortlist for “Best rebrand from a not-for-profit organisation” with Rugby Romania and for “Best rebrand by sector” for eMag (online retail).
Transform 2011 is Europe’s only dedicated celebration of brand rebuilding and redesign. Judged by a jury of branding experts, communications practitioners and academics, Transform is open to all companies or agencies that launched their rebrand between April 2009 and December 2010.
Communicate is the market-leading monthly corporate communications magazine. As such, Communicate covers corporate communications, reputation management, branding issues, rebranding, public relations, investor relations, internal communications, corporate social responsibility, crisis communications and public affairs.