Best Interactive of the Week, from Orange Romania and Senior Interactive

Cristina Blanaru Creativity, Digital & Media, Marketing, Mobile

www.BestAdsonTv.com classified, last week, among the 1st best interactive projects in the world “Write on the sky”, a campaign signed by Orange Romania and Senior Interactive.

“Write on the sky” project is an innovative messaging service that uses augmented reality. The users of any mobile network can access this service, by entering www.scriepecer.ro.

After entering the site, there is a few simple steps you have to follow: chose a place on the map, write a message, address it to someone and the service is posting your message in the sky, where you asked, anywhere in the world. To see it, you need a smartphone (iPhone or Android) and the app Layar – Augmented Reality browser.

Orange team involved in the project included Flavia Cozma – Online Communication Specialist, Mirela Bosoi – Communication Manager and Julien Ducarroz, Chief Commercial Officer Orange Romania.

Senior Interactive was involved through a team including Adrian Hincu – Account Director, Patricia Arbanas – Senior Account Manager, Ana Gheorghe – Senior Account Executive, Corin Chiriac – Senior Strategic Planner, Virgiliu Andone – Creative Director, Andreea Dragomir – Senior Copywriter, Marius Matei – Copywriter, Andrei Orcula, Octavian Giosanu – Art Directors, Daniel Pisica – Designer, Alexandru Vaduva – Team Leader Development, Stefan Zibilianu – Web Developer, Razvan Albu – Senior Project Manager and  Teo Onicel –  Team Leader Action Script.

Senior Interactive is one of the Romanian most important interactive agencies, with a constant turnover of over Euro 1M/year. Seven years after launching on the market, Senior Interactive has a team of over 42 people working in 4 operational departments.

Among agency’s clients there are companies such as A&D Pharma, Abbot Pharmaceuticals Romania, British American Tobacco, Friesland Romania, GlaxoSmithKline Romania, Noriel Toys, Orange Romania, PriceWaterHouseCoopers Romania, Renault Technologie Roumanie, Unilever South Central Europe and Wrigley Balkan East.