Following a pitch that took place at the end of last year, Ogilvy was chosen to realize the communication project “Rediscover energy” for GDF Suez Energy Romania.
The integrated communication campaign aims to increase company’s notoriety and to consolidate its image in Romania.
Campaign’s concept is built around the idea that life becomes easier when all the energy of a world leader serves people’s comfort.
The campaign runs on national and local channels and includes print, OOH and online.
Ogilvy’s team that contributed to this campaign includes Loredana Caradimu – Unit Business Director, Oana Radu – Account Director, Dani Macarie – Creative Director, Traian Aron – Art Director, Costin Bogdan – Copywriter, Cristian Serban – AV Producer din partea Ogilvy Group. From GDF SUEZ Energy Romania, the team involved included Nicoleta Coconcea – Marketing Manager, Florina Pînzaru – Marketing Communication Manager and Amalia Anghel – Corporate Communication Responsible.